Reesink, AM and Lalesse Logistic Solutions continue under one name: Syncore 

Reesink Logistic Solutions announces that its operating companies AM, Lalesse and Reesink Logistic Solutions will continue as one organization under a single brand name: Syncore.
AutoStore on grid

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The launch of Syncore comes at a time when warehouse operations are becoming more complex and performance-driven. As automation increases and supply chains evolve, companies require partners who can design, deliver and support integrated solutions across the full lifecycle. Syncore brings together the combined expertise of its operating companies to meet this growing demand. 

The three companies have been part of Reesink Logistic Solutions since 2017 and have operated as one organization in the design, realization and service of warehouse automation projects. With the introduction of Syncore, this unity is now clearly reflected in both the organization and the market proposition. 

“For our customers, this step creates clarity and focus,” says Gert BossinkCEO of Syncore. “We have been operating as one integrated organization. With Syncore, we make that unity visible and strengthen our position as the partner for warehouse automation, supporting customers at every stage of their journey.” 

One organization

Internally, the move to Syncore formalizes closer collaboration across sales, engineering, project realization, software and service across its locations. While teams and expertise remain in place, responsibilities and cooperation have been streamlined to support a more customer-centric, end-to-end way of working. 

Externally, Syncore presents one clear proposition: one dedicated partner for the complete intralogistics journey. This enables faster decision-making, clearer ownership and more consistent delivery across projects and regions. 

From technology supplier to customer-oriented solution partner

The Syncore brand reflects the organization’s evolution from a technology supplier to a customer-focused solution partner, integrating leading automation technologies such as AutoStore, Movu and Geek+ into integrated fit-for-purpose solutions. 

Every engagement starts with a deep understanding of the customer’s operations, ambitions and constraints. Based on these insights, Syncore designs, delivers and supports integrated intralogistics solutions that are tailored to each specific situation and built for long-term performance. 

This approach is reflected across all phases: 

  • Design – Data-driven, fit-for-purpose solution design based on process insight 
  • Realization – Controlled project execution with full responsibility on site 
  • Operational support – 24/7 service focused on availability, reliability and continuous optimisation 

Stronger together

All current projects, contracts and service agreements continue unchanged. Local teams and trusted contacts remain in place, ensuring continuity for customers. Engineering, software, realization and service remain fully integrated under one clear structure and proposition. 

With more than 850 warehouse automation projects worldwide and over 200 AutoStore installations in Europe, Syncore combines proven expertise in integrated logistic solutions, in-house developed LogiCS software and long-term operational support, providing a strong foundation for scalable, future-proof performance. 

“For our customers, performance is what matters,” says Machiel van den Hazelkamp, CCO/COO of Syncore. “With Syncore, we bring together design, realization and long-term support to ensure their operations run reliably every day.” 

Andrea Gerlach

Sales Director DACH

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Hall 1 Stand 60

Something new is syncing into place.

A fresh name, a sharper look, and one brand built to perform as one. Same people, same warehouse expertise, now fully aligned.

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